charities, promotions, public relations, training

Stars in their eyes at celebrity event

ewanA CHARITY which works with stars like Sharleen Spiteri and Ewan McGregor is set to give an insight into its celebrity fundraising activities and awareness campaigns.

CHAS – the Children’s Hospice Association Scotland – is fronting two speakers to attend an event in Edinburgh, organised by the Institute of Public Relations (IPR) in Scotland.

The talk and networking event – on Wednesday, October 29 – will look at how organisations can work with stars to boost their profile. It takes place in the Apex European Hotel in the city’s Haymarket Terrace.

Adrian Mahoney of IPR Scotland said: “Working with celebrities can be a great way to attract attention to a PR campaign. But how do you go about securing a celebrity? What can you expect from them? And what are the risks? At this event, we’ll be looking at the pros and cons of using celebrities for publicity campaigns.

“Moi Ali, a PR consultant working for CHAS, and Morag Rhodes, CHAS’s head of PR, will talk about their work. We’ve also invited along PR consultant Lynne Crossan, who manages Scots comedy star Elaine C. Smith, to give her perspective.”

Earlier this year, stars Ewan and Sharleen promoted new Pringle T-shirts to raise money for CHAS. The celebrities have also taken part in a wide variety of other events to attract much-needed publicity for the hospice charity.

Morag Rhodes of CHAS said: “There is no doubt in my mind that the celebrity support we have received at CHAS has been invaluable. It has enabled us to secure media coverage, raise our profile and raise funds.

“We have worked hard to build first class relationships with our celebrities. They take a genuine and close interest in our work and have a personal commitment to helping us succeed. Most of them are parents and have a real empathy with our cause.”

The IPR is laying on drinks and a buffet for the event, which will start at 6.30 p.m. Full details are online at www.ipr.org.uk/scotland

The Institute is also offering non-members the chance to join the IPR for a reduced fee on the night of £100 – a saving of up to £125.

To find out more call Nicola Hopkin on 0141 332 9119.

The Institute of Public Relations has over 7,000 members, involved in all aspects of the public relations industry. It is the largest professional body of its type in Europe, with rigorous qualifications for membership.

The Children’s Hospice Association Scotland (CHAS) runs Rachel House in Kinross, currently Scotland’s only children’s hospice. In May this year, Ewan McGregor and Sharleen Spiteri took part in a turf-cutting ceremony to mark the start of work on building a second children’s hospice, Robin House at Balloch near Loch Lomond. To find out more about CHAS, log onto www.chas.org.uk

Issued by THEPRSTORE on behalf of the Institute of Public Relations in Scotland.

For more information, please contact: Adrian Mahoney, The PR Store T: 01506 823714, M: 07967 150560 E: Adrian@theprstore.net

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