Search on for top PR professionals

THE search is on to find the best public relations people in Scotland.

The Institute of Public Relations (IPR) has teamed up with marketing magazine The Drum to run the 2003 Scottish PR Awards.

The contest is open to consultancies, in-house teams and independent PR practitioners across Scotland. Entry forms are now being distributed and the winners will be announced at a gala dinner in Glasgow in June.

Jane Cumming, the chair of the IPR in Scotland, said: “PR is not an industry of spin doctors or press agents or even people like Max Clifford. It’s a mature profession, made up of expert communicators, who day in and day out demonstrate their worth to their employers and their clients.

“We are determined to ensure that standards in the industry remain high. Part of that process is to recognise and reward excellence in the field.
That’s what the awards are all about.”

She said the PR industry in Scotland was going from “strength to strength”. She added: “The IPR has more than 500 members in Scotland, working across a wide range of sectors from small PR consultancies through to large in-house departments in public bodies. We hope they will all consider entering these awards.”

Richard Draycott, the editor of The Drum, added: “We are looking for people who go above and beyond the call of duty when it comes to finding the right PR solution. We want to find out who is being the most creative when it comes to running PR campaigns, who is thinking outside the box – to use a cliché – and who is doing something different.”

He added: “There are many good PR professionals working in Scotland’s PR consultancies and within many of its major companies and organisations and these awards aim to find out exactly what they are doing.”

Anyone interested in entering the awards can download entry forms and find out more by logging onto http://www.ipr.org.uk/scotland

The closing date for entries is Friday, March 7, 2003.

The first Scottish PR awards were held last year. Entry levels exceeded expectations and more than 200 people attended the awards ceremony. The overall winner was Edinburgh-based MEA Public Relations for its work for the HCI hospital in Clydebank.

Editor’s note

The Institute of Public Relations has over 7,000 members, involved in all aspects of the public relations industry. It is the largest professional body of its type in Europe, with rigorous qualifications for membership (based on educational qualifications and/or multi-disciplinary experience) ensuring that standards are high and maintained.

For more information about the IPR in Scotland and other IPR events please ring Nicola Hopkin on 0141 332 9119 or e-mail Scotland@ipr.org.uk

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